Philippine folk media in development communication by Victor T. Valbuena

Cover of: Philippine folk media in development communication | Victor T. Valbuena

Published by Asian Mass Communication Research and Information Centre in Singapore, Republic of Singapore .

Written in English

Read online


  • Philippines,
  • Philippines.


  • Mass media -- Philippines.,
  • Folklore -- Philippines.,
  • Communication in community development -- Philippines.,
  • Philippines -- Social life and customs.

Edition Notes

Includes bibliographical references.

Book details

StatementVictor T. Valbuena.
LC ClassificationsP92.P5 V3 1986
The Physical Object
Paginationvi, 130 p. :
Number of Pages130
ID Numbers
Open LibraryOL2015381M
ISBN 109971905221
LC Control Number90942219

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Philippine folk media in development communication. Singapore, Republic of Singapore: Asian Mass Communication Research and Information Centre, © (OCoLC) Material Type: Government publication, International government publication: Document Type: Book: All Authors / Contributors: Victor T Valbuena.

The folk media in communication programmes can be used not only for political and socio- economic development but also for cultural development.

However, folklore must retain social authenticity. The folk forms have evolved gradually, and their flexibility has helped them to retain their appeal to the rural people. The introductory textbook on development communication used in Philippine, Thai Philippine folk media in development communication book Indonesian universities.

folk media, and small group and interpersonal communication--to promote the total. COMMUNICATION MEDIA committed to societal ideals" (Ibrahim ) and therefore blends with the "communitarian" values of most Asian societies. This comprehensive history of Philippine communication would show the: (I) development of traditional or folk media even as early as the prespanish period; (2) development of mass media infrastruc.

Role of Media in Development Communication According to Wilbur Schramm, the role of media in development can be divided into three parts: (i) To inform –‘Informationis power.’For the development of the society, correct social, political and economic influence is very important.

Media. Anjali Pahad (): Folk media for Development Communication, communicator Oct - Dec, & Jan - March,p - 34 - Damale, Y.B.

(): Traditional folk media in India, Adapted from. This is where Philippines was introduced to books, magazines, and newspapers like "La Solidaridad" by the Spaniards who colonized the Philippines for about years.

When the Filipinos got the freedom, the Americans then taught English language and other forms of media like newspapers.

the story. In this article I will explain that how a folk media maintain its presence in today’s fast media (digital media) along this I also wish to make people aware about the various folk arts and folk media existing in Rajasthan.

Key words: Communication, Folk Theatre, Folk Media, Folk-Fast Media, Dhola-Maru, Traditional Media. Introduction: Apart from the highlu organized medium of mass communication that are used in excessive manner presently, like print, audio and audio-visual medium,traditional folke media is popular among the rural masses considerably ional media generally,cover folk song, folk dance drama that depict the the stories of most common rural ional folk media can not.

Folk media and development communication: myths and realities: a report on experiences in people's communication in Mexico, India, and the Philippines Author: Neville Jayaweera. The series features critical and theoretical writings by Filipino scholars that shed light on communication and media studies in the context of Philippine culture and textbook series includes Media at Lipunan.

Role of Traditional and Folk Media in Development Communication. Development Communication: Development communication is the kind of communication which is functional to the prompt conversion of a country and the mass of its people from the insufficiency to the self -moved state of economic progression that creates possible enormous social equivalence and the higher.

is a platform for academics to share research papers. "Communication and Culture, Conflict and Cohesion" is a book edited by Alexander G. Flor (), an expert on Knowledge Management for Development, which discusses the need for convergence in society through Philippine folk media in development communication book communication, using case studies in Malaysia, Indonesia, and the Philippines.

Keeping in view their intimacy, as they are very close to the heart of the people, folk media prove to be powerful tools of communication in the rural society Role of traditional media in rural development.

Authors: Palve Gajanand1, Ashokkumar2 and k3. 1,2, Ph.D. Scholars Division of Agricultural extension, National Dairy Research Institute (N.D.R.I), Karnal. Besides, print and electronic media folk media also play a crucial role in advertising. Here we will first discuss the salient features of folk media and later give an account of some of the common folk media of the Pakistani society useful for advertising.

Folk Media is the creative dissemination of information through cultural and performance. This study aims to look at the rise of New Media and social media in the Philippines, as well as its effect on the promotion of popular culture on the media consumers of the country. It will focus on several facets of Philippine contemporary life such as the political, economic, and.

for development - or what can broadly be termed “development communication” - would probably agree that in essence development communication is the sharing of knowledge aimed at reaching a consensus for action that takes into account the interests, needs and capacities of all concerned.

It is thus a social process. Communication media are. Inthe Philippines had television stations, AM radio broadcast stations, FM radio broadcast stations, 10 internet radio stations, 5 shortwave stations and 7 million newspapers in circulation.

Some media outlets, such as RPN/IBC (television) and the Philippine Broadcasting Service (radio), are government-run. Most outlets are privately owned. Folk Media refers to traditional media based on sound, image and sign language.

It is expressed in the form of traditional music, drama, dance and puppetry. Bangladesh has inherited several rich, effective popular and powerful folk media forms, which were developed over the ages characterizing cultural norms of the people. Global Media Journal-Indian Edition/ISSN Sponsored by the University of Calcutta/ Winter Issue/December /Vol.4/No.2 ROLE OF THEATRE AND FOLK MEDIA IN PROMOTING SOCIAL DEVELOPMENT Baishakhi Nag Lecturer Department of Journalism and Mass Communication Bhairab Ganguly College (Affiliated to West Bengal State University).

Traditionally, folk media were primarily used for entertainment, social communication and persuasive communication. Now, there are efforts to involve folk media for conveying development messages.

In the past few decades traditional folk media have been increasingly recognized as viable tools to impart development messages, both as live. Social media is a way of communication that all people can access through the use of internet technology. It is a combination of website application and networking.

Social media also use in advertising, on TV, radio, newspapers, and the latest now is through online and websites application. researchers/analysts, communication/ media planners and managers, program/project development officers, media practitioners, learning system designers, multimedia designers, and in the allied/related professions.

Allied Fields The allied programs for BS Development Communication are. mon economic matrix, constitute Philippine folk culture, strains of which have drifted into elements of popular culture. The post-colonial culture that developed with the concept of a nation has been called by Dr. Lumbera "a national culture.

being "the various 'folk cultures* of the Filipinos 'homogenized* by communication tech. The Philippines long had a terrible reputation for telecommunications, with Singapore's Lee Kuan Yew famously saying that in99 percent of the population in the Philippines was waiting for a phone and 1 percent was waiting for a dial tone.

However, beginning with the administration of Fidel Ramos () and followed by President Estrada (), the telecoms industry was. the specific variables allowing media to play a role in economic progress.

Economic development is a vast topic, both theoretically and historically, and we do not cover all of its nuances or angles. Nonetheless, we seek to pro-vide some basic conceptual categories for thinking about the role of media in economic development.

Folk media are some of the most vibrant forms of traditional media. Throughout the world, folk media refer to communication channels for, by and of the common people of a society or region.

Folk media are representative of a traditional way of life based on customs, beliefs and arts that make up a distinctive culture.

Folk media draw upon. THOMAS L MCPHAIL, Development Communication: Reframing The Role of The Media. Published by Wiley-Blackwell, United Kingdom. pages Thomas L McPhail, a well-known academician and media analyst, has put together an excellent book of articles on.

THE PHILIPPINE PRESS AND MEDIA Prof. Luis V. Teodoro THE PHILIPPINE MEDIA are predominantly owned and controlled by corporations whose use of these instruments of mass communication to defend and advance their political agenda and economic interests is a major factor in the way the press, whether in broadcasting and print.

The Philippine media landscape is full of contradictions. On one hand, it joins the global trend of technological disruptions ushering changes in the media economy, profession, and consumption.

On the other hand, persistent socio-economic inequalities and the urban/rural gap limit the potential of these disruptions. Print page. printed matter written within a book, a magazine or a pamphlet.

Others define literature as a faithful reproduction of man’s manifold experiences blended into one that mark the development of Philippine literature in English. Let us take the following time frames for purpose of discussion: 1. The Period of Re-orientation: What is Communication for Development.

5 Communication for Development, participation and human Development 6 Communication for Development and a human rights based approach to development (HRBA) 8 2. UNDP’s approach to Communication for Development 11 Raising awareness of vulnerable and marginalised groups Case Studies.

with each other, developed a folk culture, which has been defined in the Philippine context as "the traditional culture that a distinct com- munity of people evolved (sometimes in isolation from others) in its This note was a paper presented at the Conference on Development and Design in South and Southeast Asia, Hong Kong, December The discovery of books, magazines and newspapers were brought to the Philippines.

Filipinos have been highlighted in the online world especially with its heavy usage of social media. Philippines was named "social media capital of the world" as % of the population area are heavy Facebook users.

You might like: The battle for independence. Folk dance, generally, a type of dance that is a vernacular, usually recreational, expression of a historical or contemporary culture. The term ‘folk dance’ was accepted until the midth century.

Then this and other categories of dance were questioned and their distinctions became subject to. Communication and folk media Performed during special occassions like festivals,social occasions,kisan melas and other agricultural and rural development programmes.

Folk dances are expressive of the philosophies of life. Local Dialects,tune and tone are used in folk songs and dances so that it is easy for people to remember and express.

development assistance community, in particular (Flor, )”. This divide is apparent in the Philippines as exhibited by the country’s low Internet penetration rate, which stands below the median for Southeast Asia (see Figure ). Figure Internet Penetration Rate in Southeast Asia Singapore.

The Evolution of Traditional to New Media (Part 2)- Functions of Communication and Media, Issues in Philippine Media 1.

MEDIA AND INFORMATION LITERACY (MIL) Functions of Communication and Media Current Issues in Philippine Media MIL PPT 05 Revised: October 5, THE EVOLUTION OF TRADITIONAL TO NEW MEDIA (Part 2) Mr.

Arniel Ping St. Stephen. CONTACT INFORMATION San Lazaro Compound, Tayuman, Sta. Cruz, Manila Philippines Telephone No. () DOH Call Center Telephone No: () local GOVERNMENT-MEDIA RELATIONS IN THE PHILIPPINES Robert L.

Youngblood* ONE OF THE FIRST STEPS President Marcos took upon declaring martial law on Septemwas to take control of the nation's mass media and to jail prominent journalists, editors, and pub-lishers as well as many persons working in radio and television.

Marcos.books, the intricate relationship and evolution of folk and fairy tales are dif-ficult to comprehend and define. In fact, together, oral and literary tales form one immense and complex genre because they are inextricably dependent on one another.

It is for this reason that I use the modern term “fairy tale” in this book to.

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